Print campaign to launch the new dental insurance product. The campaign put a dental spin on common sayings. Which works well with the the idea of a well-established brand offering you something new.
Alternate print campaign for new Dental Product. Uses the logo for common dental problems that you would solve with Capital BlueCross Dental.
DENTAL INSURANCE LAUNCH STUNTS
Design for the monorail at HersheyPark. This idea incorporates the height and movement of the monorail to highlight the Blueman, a well-known animated character used in their marketing, as a flying superhero.
Print ads appeal to doctors to join the BlueCross network by playfully illustrating how many more patients they would have when they join the network. The never-ending drawer concept worked well as a double spread and split between the front and back inside covers as well as a single page.
CAPITAL BLUECROSS & CHIP
Direct mail piece geared toward parents urging them to sign their kids up for CHIP health insurance. Reminding them that summer fun can bring unexpected injuries.