CAPITAL BLUECROSS

DENTAL CAMPAIGN

 

Print campaign to launch the new dental insurance product. The campaign put a dental spin on common sayings. Which works well with the the idea of a well-established brand offering you something new.

CAPITAL BLUECROSS

PHYSICIANS AD

 

Print ads appeal to doctors to join the BlueCross network by playfully illustrating how many more patients they would have when they join the network. The never-ending drawer concept worked well as a double spread and split between the front and back inside covers as well as a single page.

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