HERSHEY REGEN FITNESS DRINK
NEW BUSINESS | PRINT
Print and outdoor for new product launch. This creative work won the agency the business.
The Māori Haka chant drove the idea. This chant empowers the athletes who use it. In the same way, Hershey ReGen replenishes your body to help you recover your inner warrior. The concept was highlighted by the use of vellum. As you flip the page, you give the athlete his war paint.