CAPITAL BLUECROSS

TIME - HOSPITAL | TV:30

The client wanted a branding campaign to illustrate the meaning of their tagline, "Then. Now. Always." These spots highlight that Capital BlueCross has been serving Central PA for years, and will continue to be there in the years to come. This is achieved by simply illustrating the family connection they've built throughout the years.

CAPITAL BLUECROSS

TIME - BABIES | TV:30

 This spot continues the theme of simply illustrating the family connection through the generations. Focusing on the birth of a new baby.

CAPITAL BLUECROSS

TIME - ER | TV:30

This spot focuses on the family connection of emergency room visits. From asthma, to high fevers, Capital BlueCross has been there for it's members.

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