135th ANNIVERSARY PRESS KIT
Press kit for gum makers Cadbury Adams. The client was celebrating their 135th anniversary and wanted an eye-catching way to get attention. This press kit with molded "gum" used as a timeline. It got a lot of great responses from the recipients, impressed the client, and won a gold addy.
It took an all-nighter to pull this one off, but it was worth it. This pop-up press kit won the agency its first national account. The idea and interaction of this piece gave the agency the edge over our competition. It consisted of a pop-up wave that exploded when you opened the box along with samples of the new Splash Gum.
Press kit made of fabric to showcase the new material being used in the construction of a clothing line. Kit featured working zipper and fabric pocket that held the stepped press materials. And the professional debut of my sewing credentials.
PRINT | TIP-IN
Tip-in teaser to launch the new clothing line for New Era. Ad was paper with a zipper that opened to reveal a photo of the new fabric and teaser line. This project sharpened my patience, and my sewing skills. Now I know how to sew a zipper into paper.